In Nigeria, which has the largest internet population in Africa, mobile phones represent over 69% of internet hits. In the same country, 78% of netizens access the internet daily, spending an average of 1 hour to 3 hours online.
According to Terragon insights, the top search activities online in Nigeria include news, school/education, sports and job-search. Perhaps this should come as no surprise where in a population of over 170 million, the median age is 17 years old. Imagine the significance of such insights to online businesses across the country.
For more information on Nigeria’s mobile internet sphere, see the infographic below.
This article was originally written by Uzoma Ukah, an advertising and digital marketing professional. For similar market insights, visit his blog at brandcircle.